2024 ReFED Food Waste Solutions Summit
June 11-13, 2024 | Baltimore, MD
Baltimore Convention Center
John Aitken
Senior Social Scientist
MITRE
Bio:
John Aitken is a Senior Social Scientist at The MITRE Corporation with a background in Industrial and Organizational Psychology. His research applies a multilevel lens to problems related to human behavior, performance, and well-being across multiple time frames and levels of analysis. He has expertise in quantitative and qualitative data analysis, survey design and measurement, and field experimentation. John is a data analyst for the Food Waste Solutions Project.
Schedule
Wednesday, June 12
11:00am - 12:00pm
The Consumer Conundrum: How Can We Help Them Stop Wasting So Much Food
Breakout Session 1
Is it possible to make it easier, more affordable, and convenient for consumers to cut waste? Join us for an enlightening panel discussion as we delve into the complexities of consumer behavior — examining current research, identifying key data gaps, and highlighting impactful activations. We’ll explore the impact of social norms shaping consumer choices, with a focus on innovative approaches to behavioral design, and discover how shopping, cooking, and eating environments can evolve to facilitate waste reduction and foster a culture that places a greater value on food.