2024 ReFED Food Waste Solutions Summit

Benjamin Crook is the Senior Marketing Director for Hellmann’s North America.  He has been with Unilever for over 20 years, having spent half his time in Canada and the last 10 years in the United States.  Ben is passionate about food waste and regenerative agriculture practices, which has helped him to lead the team through the launch of its purpose-driven work to drive awareness around the issue of food waste, specifically its Make Taste, Not Waste platform, which was supported by two successful Super Bowl campaigns in the last two years.  He has also overseen the team to introduce other sustainable-centric initiatives such as the launch of its 100% recycled plastic bottles and product innovations like the plant-based Hellmann’s Vegan.   Ben is a strategic leader who uses marketing & creative to create positive lasting change.

Ben lives in Ridgewood, NJ with his wife Kate and their two young daughters Miller and Delaney, as well as their beloved rescue Beagle, Winni.