2022 Food Waste Solutions Summit
May 10-12, 2022 | Minneapolis, MN
Pete Pearson
Sr. Director Food Waste
WWF
Bio:
Pete Pearson is the Senior Director of Food Loss and Waste and Global Initiative lead at World Wildlife Fund (WWF), helping businesses and communities understand agriculture’s impact on wildlife and habitat conservation. Pete has 10 years of technology and grocery retail experience with companies including Hewlett-Packard, Accenture and Albertsons; has worked with public schools and hospitals as a sustainability and zero waste consultant, co-founded a regenerative agriculture non-profit in Idaho, and co-produced a documentary film on local and regenerative agriculture (www.ToLiveLocal.com). Pete currently lives in Washington DC and enjoys fly fishing, sailing, skiing, and exploring the outdoors with his family.
Schedule
Wednesday, May 20
11:00am - 12:00pm
“Cutting Through the Clutter: Crafting Consumer Messages That Drive Impact”
Breakout
Not surprisingly, consumers are at the center of the food waste challenge—yet most aren't wasting food out of carelessness but rather because they don't know how to manage it properly. That information is out there, but in a world overflowing with competing messages, getting it to land is a challenge unto itself. This session features consumer messaging practitioners working across retail, university extension, and municipal settings sharing what worked, what didn't, and what they learned about meeting consumers where they are—from the language and visuals that resonate, to the channels and moments that are most ripe for influence.