2024 ReFED Food Waste Solutions Summit

June 11-13, 2024 | Baltimore, MD
Baltimore Convention Center

Jenna Dowd

Senior Brand Manager for Hellmann’s Mayonnaise



Jenna is a Senior Brand Manager for Hellmann’s Mayonnaise at Unilever, the largest food brand in Unilever North America, and responsible for the US business including brand engagement & their brand purpose “Make Taste Not Waste”. Prior to Hellmann’s, she worked on the Knorr brand for 6 years, where she spearheaded the brand’s Masterbrand creative campaign work which elevated their social impact programs around affordable nutrition and led the Knorr bouillon business to 3 years of consecutive growth. Jenna is a passionate foodie and aspiring globe trotter, who takes pride in delivering impactful creative that drives real behavior change in partnership with her team & agency partners. Jenna attended The Pennsylvania State University where she earned degrees in Marketing & International Business and cheered on the Nittany Lions at Beaver Stadium every Fall weekend. Jenna resides in Hoboken, New Jersey with her fiancé, where she enjoys trying new restaurants, walking on the waterfront, and boxing at her local Rumble studio.


Wednesday, June 12

11:00am - 12:00pm

The Consumer Conundrum: How Can We Help Them Stop Wasting So Much Food

Breakout Session 1

Is it possible to make it easier, more affordable, and convenient for consumers to cut waste? Join us for an enlightening panel discussion as we delve into the complexities of consumer behavior — examining current research, identifying key data gaps, and highlighting impactful activations. We’ll explore the impact of social norms shaping consumer choices, with a focus on innovative approaches to behavioral design, and discover how shopping, cooking, and eating environments can evolve to facilitate waste reduction and foster a culture that places a greater value on food.

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