2025 ReFED Food Waste Solutions Summit

June 23-25, 2025 |  Seattle, WA
Hyatt Regency Seattle

Victor Friedberg

Founder and Chairman

New Epoch Capital, FoodShot Global

Bio:

  • Co-Founder and Managing Partner, New Epoch Capital

  • Founder and Chairman, FoodShot Global

  • Co-Founder, Seed 2 Growth Ventures (S2G)

  • Co-Founder, Rivalz AI

  • Author, The Values Chain (Penguin Random House, 2026)

  • Board Positions: FoodShot Global (Co-Chairman), Digestiva and Rivalz AI (Observer)

Victor has been at the forefront of innovation, investment, and sustainability for over 25 years. As Co-Founder of S2G Ventures, he was a principal force in developing the S2G mission, culture, strategy, and team. Through his work at S2G, he pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor led the S2G investments into two sector-defining IPOs: Beyond Meat and Sweetgreen, not only providing exceptional returns but demonstrating the power of systems investing as a methodology. In 2024, he co-founded New Epoch Capital with partners to apply systems investing to an emerging market he identified as conscious consumer growth.

New Epoch Capital’s mission is to be the premier fund for conscious consumer growth. A US/EU domiciled growth fund, New Epoch is investing in best-of-class innovative companies that are systemically changing the consumer sector. The fund invests in high-impact, scalable, and profitable companies in the areas of new materials/ingredients in biotech and nature, enabling technologies such as AI and diagnostics, and new modes of commerce that provide consumers greater efficacy, personalization, resiliency, traceability, and discovery. He has developed a unique impact methodology, First Order Impact, to better align purpose, metrics, and growth into a cohesive strategy to optimize impact and returns.

He is Founder and Chairman of FoodShot Global, a 501(c)3 blended capital investment platform of equity, debt, and grants with a multi-stakeholder group of foundations, universities, corporations, and venture funds seeking to transform the food system into one that is more healthy, sustainable, and equitable. Now in its sixth year, FSG has provided over two and a half million dollars in grant dollars and ten million in equity funding in the areas of soil health, precision protein, bioactive foods, and water.

He is presently writing his first book, The Values Chain, for Penguin Random House, which will be published in early 2026.

Schedule

Wednesday, June 25

12:00pm - 1:00pm


[Mainstage Session IV] No Time to Waste: Accelerating Progress to 2030

We’re just five years away from 2030, the target year for cutting food waste in half both in the U.S. and internationally—and while we have a lot to celebrate, we’ve still got a long way to go. There’s a wide range of solutions driving food waste reductions across the supply chain, but unlocking their potential at scale will require accelerated action from all food system actors. Our closing mainstage session features seasoned funders exploring the investment and funding landscape for food waste solutions, including what’s worked in the past and what needs to change for the future.

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