"From the Ranch to the Table: A Deep Dive into Beef"

Beef is one of the most widely consumed, yet resource-intensive proteins in the American diet—which means waste at any point in the supply chain carries an outsized economic and environmental cost. Yet the full picture of where and how beef is wasted remains surprisingly incomplete. From pasture and processing to retail cases and dinner plates, critical blind spots persist that limit our ability to act with precision and purpose. This session will unite both the research and the practice, examining where data is strong, where gaps exist, and how to close them, with tools like mass-based measurement, traceability systems, and supply chain feedback loops that can drive smarter decisions and meaningful reductions.