“Cutting Through the Clutter: Crafting Consumer Messages That Drive Impact”

Not surprisingly, consumers are at the center of the food waste challenge—yet most aren't wasting food out of carelessness but rather because they don't know how to manage it properly. That information is out there, but in a world overflowing with competing messages, getting it to land is a challenge unto itself. This session features consumer messaging practitioners working across retail, university extension, and municipal settings sharing what worked, what didn't, and what they learned about meeting consumers where they are—from the language and visuals that resonate, to the channels and moments that are most ripe for influence.